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‘They’re shooting in the dark’: Why the NCAA is looking into BYU football’s tuition deal for walk-ons, and why experts say it was inevitable

Built Bar is paying the cost of tuition for 36 Cougar walk-ons. Experts believe the NCAA’s investigation could help clarify its own nebulous rules on name, image and likeness.

(Jaren Wilkey | BYU) Built Bar co-founder Nick Greer announced a historic NIL agreement to the BYU Football team. Built’s individual NIL agreements with BYU players include compensation to all members of the team, including compensation to all walk-on players in the amount comparable to the costs of tuition for the academic year. The NCAA is investigating BYU's deal with Built for a possible NIL violation.