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85 Utah football players given truck leases in new NIL deal

In the latest escalation of the college athletics arms race, the University of Utah booster group Crimson Collective makes a splash designed to grab national attention and bolster recruiting efforts.

(Chris Samuels | The Salt Lake Tribune) Utah football players react at Rice Eccles Stadium after being given pickup trucks by the Crimson Collective name, image and likeness organization in Salt Lake City, Wednesday, Oct. 4, 2023.