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The Utah Jazz believe fashion can help them become a global brand

Calyann Barnett was brought in by the team as a creative consultant, and the result is CounterPoint, a lifestyle apparel brand that debuted during All-Star Weekend.

(Francisco Kjolseth | The Salt Lake Tribune) Calyann Barnett, a fashion designer and personal stylist to current and former NBA players, including Dwyane Wade, has partnered with the Utah Jazz to create the limited “CounterPoint” brand, featuring both Jazz- and All-Star Game-themed clothing. It was available at pop-up stores at The Gateway starting Thursday, Jan. 16, 2023, and is for sale at Vivint Arena going forward.