FILE- In this Oct. 4, 2018 file photo, protesters rally in front of Trump Tower in New York. Many believed that the presidency would be a boon to Donald Trump's business, but signs are emerging that it has hurt it instead. "He can be very polarizing ... the brand has been diminished," said Jeff Lotman, CEO of licensing firm Global Icons. New York brand consultant Robert Passikoff put it more bluntly: "The Trump brand has lost its mojo." (AP Photo/Seth Wenig, File)