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She’s one of the most influential people in Utah’s ski industry, and she wants more people on the slopes

Ski Utah’s Raelene Davis, “a superpower of creativity and enthusiasm,” will be inducted into the U.S. Ski & Snowboard Hall of Fame.

(Francisco Kjolseth | The Salt Lake Tribune) Raelene Davis has been Ski Utah's marketing genius for 41 years, as she poses for a portrait on Tuesday, April 7, 2026. She spearheaded the 4th grade learn to ski program; the 4th, 5th and 6th grade Passport; Discover Winter and National Learn to Ski and Snowboard Month. During her time, the number of skier days in the state rose from about 2 million to about 7 million and she has brought billions of dollars into the state in tax revenue, per Ski Utah president Nathan Rafferty.