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Utah’s Olympics have a new name and logo. Not everyone’s cheering.

But a merchandising deal with LA28 will allow 2034 Winter Games organizers to start selling hats and T-shirts years earlier than expected.

(Francisco Kjolseth | The Salt Lake Tribune) Monday marked 3,000 days until the Olympic Winter Games return to the state, as state and local Olympics organizers revealed a new name — Utah 2034 — at Salt Lake City International Airport on Monday, Nov. 24, 2025.