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Jana Riess: Why are Latter-day Saint lifestyle influencers so popular?

Lifestyle influencers with ties to the Utah-based church navigate a tightrope between traditional and modern. And America is eating it up.

(Bridget Bennett | The New York Times) Hannah Neeleman, last year’s Mrs. American pageant winner, after the Mrs. World beauty pageant at the Westgate Hotel and Casino in Las Vegas in January 2024. Neeleman, a Utah homemaker with a huge TikTok following, went to Las Vegas, newborn in tow, to compete for Mrs. World.