UTA ends a 4-year ridership skid. The key is free fare and faster service — but is it a formula the agency can repeat?

(Trent Nelson | Tribune file photo) One of UTA's Utah Valley Express (UVX) buses makes a stop in Orem, Sept. 25, 2018. The free BRT system in Provo and Orem has driven up the Utah Transit Authority's overall ridership numbers.