The New York Times takes on Crumbl: It doesn’t matter if they’re the best cookies or not
The company has become the fastest-growing chain of dessert shops in the U.S. by using social media to create its own hype and attract millions of followers.
(Amy Lombard | The New York Times) Crumbl cookies are designed with social media in mind, from the mesmerizing swirls of frosting to the millennial pink boxes.