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Snowbird’s new slogan may ruffle the feathers of other Utah ski areas

The Little Cottonwood Canyon resort is leaning into its rebellious side this winter.

(Francisco Kjolseth | The Salt Lake Tribune) Ski patroller Weston Keith joins the fun watching people attempt to skim the pond in Peruvian Gulch as Snowbird closes the book on the 2024-25 ski season on Monday, May 26, 2025. Snow and sun revelers took to the slushy slopes on Memorial Day as the resort was the last in the state to close.