(Bethany Baker | The Salt Lake Tribune) Joseph Vogel, the founder of the hiking store Timpanogos Hiking Co., speaks about his journey as a business owner as he approaches the one year anniversary for Timpanogos Hiking Co. in Provo on Wednesday, May 8, 2024. Following up on the success of the badges the store offered last year for those who summited Mount Timpanogos, it is offering a Ten Peak Challenge. Badges are available for hikers of 10 of Northern Utah's most recognizable peaks as well as the Y above BYU.