Utah-based Qualtrics made $1 billion last year selling personal data in a unique way
Qualtrics has a mission to collect personal data to improve your work and customer experiences — but what does that mean?
(Rachel Rydalch | The Salt Lake Tribune) Zig Serafin, Chief Executive Officer of Qualtrics, shows off a timeline wall at company headquarters on Tuesday, Feb. 1, 2022. The company recently celebrated 1 year of going public.