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Two businesswomen team up to launch a Utah vintage store that’s ‘very now’

Annata Collective’s founders aim to take the ‘thrift store’ label out of the vintage market.

(Rick Egan | The Salt Lake Tribune) Rio Blanco and Nicole Jensen, co-owners of the Annata Collective, hold Meeko, at their store on 900 South, on Monday, Aug. 21, 2023.